REFERENCES

Your need drives us to select the right marketing processes and components case by case. Our process and component thinking allows us to accommodate projects – and companies – of various sizes. We have experience in working with large multinational, smaller local and start-up companies.

Even though our business competence and offering is geared towards clients in four B2B industry clusters, we can efficiently serve other business sectors, too. This, again, is thanks to our process and component thinking.

• Examples of customer projects
• Competence clusters
• Customer benefits

Examples of customer projects

• New product launch packages for one or several markets
	- Market research, key messages, planning and realizing marketing activities and materials like brochures, web pages, advertising, direct mail and PR
• International and domestic marketing campaigns
	- Key messages, planning and realizing marketing activities and materials like brochures, web pages, advertising, direct mail and PR
• PR management and PR campaigns
	- Key messages, media selection, content creation, distribution, follow-up and evaluation

Competence clusters

• Information and Communication Technology
	- Sales processes are usually thoroughly documented, like Vipu’s marketing processes. A steady flow of new products and applications require successful marketing operations with our robust PR tools.
• Engineering
	- Our engineering client’s well-defined customer base and complicated offerings require skills to make the message understandable for the customer. We know how to do it.
• Building materials
	- Utilizing the long traditions with a modern flair has already made wonders in building products marketing. Vipu product launch process builds on defining customer segments and results in a solid marketing and communication plan. Puucomp is our customer case that we are really proud of.
• Forest industry
	- Thorough understanding of forest industry sector enables us to provide efficient marketing services for customers from raw material, forest equipment, pulp industry to paper and mechanical wood industries.

Customer benefits

• Understanding of the context
	- We strive to understand our customer, their operating environment and the challenge ahead
• Superior creativity and efficiency
	- We combine creative approach with effective implementation by utilizing our standard processes and close monitoring
• Follow-up of the lead generation
	- By monitoring the results, we speed up making corrective actions
• Clarity throughout the project
	- Our own software Marketing Processor brings clarity and up to 70% more efficiency to your marketing projects through documented workflows and clear responsibilities