What is Vipu?

Vipu helps industrial B2B companies to sell more with clear, competent and cost-effective marketing processes. You can simplify and secure the quality of your marketing projects through our well-defined process and component thinking called Marketing Processor. It helps you to define outstanding competitive edges and to manage and measure target-oriented marketing projects. Through Vipu you get industry specific guidance and access to sophisticated marketing tools that are used today by professionals.

Vipu operates in Nordic and Central European markets, serving both international and domestic clients mainly in ITC, engineering, building and forest industries.

"Vipu" is Finnish and stands for lever.

Lever is a tool that everybody can understand. It is one of the six classical simple machines which were defined by Renaissance scientists. Levers are used to exert a large force over a small distance at one end by exerting only a small force over a greater distance at the other. Vipu helps you to choose well-thought and targeted actions with large influence in your market place.

Industrial B2B marketing

Industrial process management is possible also in marketing. Documented step by step approach increases clarity and openness and directs to choose most effective actions. Marketing processes and components can easily be multiplied or localized, and follow-up with corrective actions is always a part of the workflow.

Vipu’s history 1946-

2009

Vipu launches a marketing management software to further boost marketing effectiveness. The Marketing Processor service includes components to define competitive edge, to manage marketing and PR campaigns and to measure results with shared documentation via sophisticated software.

2008

Vipu expands its client base in Finland, Sweden and Central European markets.

2007

Vipu International is established. Mikael Blomqvist becomes Managing Director. The international network is in shape.

2006

Vipu’s parent company FCB/Espa becomes Ezpa through management buy-out. The first major client for Vipu, Australian public company James Hardie, hands over its European marketing activities. First services, Sales kick-off and Trade Press Messenger (then known as Trade Press Tool) are up and running. By the end of the year the client roster expands to 10.

2005

The idea to develop "software-like marketing packages" is born.

2004

First ideas of re-inventing B2B marketing. A manufacturing documentation specialist is hired to clarify and document all relevant processes into a logical format. Early idea is to "automate" marketing activities.

2003

After an ownership change, Kauppamainos changes its name to FCB/Espa. It becomes a part of a US public company, Interpublic. Focus on B2C marketing due to owner’s strategic alignment.

1995

Kauppamainos grows aside with internet which takes its first steps as a media channel and "serious business operation". Hyper growth continues until the year 2002.

1980’s

The golden era of B2B advertising. Kauppamainos becomes a major player in B2B and IR sectors in Finland and joins an international agency network called Bozell.

1970’s

Economies grow fast and so does marketing. Advertising becomes international business.

1960’s

Mass mediums expand. Kauppamainos is a small but well-known player on the Finnish market.

1950’s

World economy suffers from World War II. Lack of all material products in post-war economies hinders marketing growth. Media advertising starts to grow.

1946

Kauppamainos (in English "Commercial advertising") is established in Finland.